Google Winter Wonderlab

Holiday Pop-Up Retail Experiences for The Nexus 7 Launch

Google, 2014

Google wanted a unique holiday experience to celebrate the new Nexus lineup, and their first steps in retail. Autofuss (part of Google) created the Winter Wonderlab series of pop-ups at six locations across the country.

The main attraction was a life-size interactive snow globe with slow motion portraits, a successor to the Slomo Booth concept. Visitors could make and share automated Phantom portrait films at 500 frames per second, then immediately receive the videos via email.