Lightform Teaser

Art direction, design, and marketing to debut a new hardware brand.

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The pre-pre-order…

To publicly announce Lightform for the first time in 2017, I led the direction of a new brand identity, website, and application examples including retail, signage, and home decor sets.

Despite being just an announcement and not an actual pre-order, the launch garnered top-tier press and tens of thousands of newsletter signups, preparing the company for a successful later product launch.

 
 
 
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Identity

 

The Lightform identity was designed by Clarke Harris.

The wordmark is intended to quite literally represent light “forming”, as a light font weight gradually materializes into a heavier form.

The symbol represents a cone of light emanating from a single point and forming to the shape of its container or room. The symbol can simultaneously be perceived as a vanishing point in a two-point perspective.

 
 
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Website

 
 
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Press Campaign

Features on WIRED, Fast Company, designboom, Engdaget, New Scientist, and more.

 
 
 
 
 

Brand Photography & Process

 
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